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January 17.2026
2 Minutes Read

Maximize Your Fun This January with National Use Your Gift Card Day!

National Use Your Gift Card Day promotion with bright red gift card.


Celebrate National Use Your Gift Card Day!

Every year, the third Saturday in January is marked as National Use Your Gift Card Day. It’s a day that encourages people to dig into their wallets and finally put those gift cards to good use! According to recent surveys, millions of gift cards go unused every year, creating a challenge for both consumers and businesses alike.


In NATIONAL USE YOUR GIFT CARD DAY | Third Saturday in January, the celebration encourages us to explore the value of our gift cards, prompting a deeper look into the importance of this special day.

Why Is This Day Important?

Many people receive gift cards during holidays and special occasions, yet studies show that over $3 billion worth of gift cards remain unused. Not only does this mean less cash flow for businesses, but it also means that customers are missing out on opportunities to treat themselves or buy something they truly want. Observing National Use Your Gift Card Day is a fun reminder to fact-check our wallets and think about ways to splurge a little!

Boosting Local Businesses

For local businesses, January is often a slower time post-holiday season. This day serves as a great reminder for customers to visit neighborhood shops and restaurants, giving a much-needed boost to local economies. Using gift cards can also foster positive feelings connected to supporting community businesses, which is a win-win for everyone.

Experiences Over Things

Gift cards can offer an excellent chance to explore experiences instead of physical products. Whether it’s a cooking class, a massage at a local spa, or even taking that mountain biking adventure, gift cards can help people create memories that last. This is a refreshing trend in gift-giving that aligns with many consumers’ preferences.

Participate and Spread the Word

This January, take a moment to celebrate by using your gift cards! Consult your friends and family to see who might like to join you in employing those gift cards for a fun outing. Share your experiences on social media, using the hashtag #UseYourGiftCardDay to inspire others to join the movement!


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