Arkansas vs. Duke: A Historic Collision on Thanksgiving
On November 27, 2025, basketball fans witnessed a momentous occasion as the clash between the Arkansas Razorbacks and Duke Blue Devils became the most-watched regular-season college basketball game in 32 years. The thrilling match aired on CBS, drawing an impressive average of over 6.81 million viewers. This figure mark a stark contrast to the last record holder—Indiana's triumph over Purdue in 1993, which attracted an average of 7.22 million viewers.
The Power of NFL Influence on College Basketball Ratings
The Arkansas-Duke game capitalized on the widespread attention garnered from the NFL's most-watched regular-season game: the Dallas Cowboys' intense showdown with the Kansas City Chiefs, which captivated an average audience of 57.2 million viewers. Just like the previous year, when Arkansas faced Illinois, which also benefited from the NFL's considerable lead-in audience, the Razorbacks continue to redefine Thanksgiving sports traditions. Scheduling the game in the coveted evening slot following NFL broadcasts seems to have paid off handsomely.
Creating a Thanksgiving Sports Tradition
This growing trend where college basketball connects with Thanksgiving festivities promises to reshape sports entertainment moving forward. With more than 300 men's college basketball games played on Thanksgiving since 2010, only a handful have broadcasted on major networks. The strategic planning by CBS to present high-caliber college games during this prime-time slot aims to cultivate new enthusiasts for college basketball, elevating both viewership and cultural significance.
Anticipated Future Impacts on Ratings and Fan Engagement
Sports analysts are already speculating on how this trend might continue to evolve, especially with the successful ratings of this year's Thanksgiving match. The interaction between NFL and college games is likely to bolster spectator engagement for both leagues. It will be intriguing to witness how networks respond in future seasons to build on this burgeoning tradition.
The Arkansas-Duke matchup not only showcased exhilarating basketball action but also illustrated the impressive potential of combining different sporting events, creating a unique experience for viewers.
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