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Central Referral Connection (CRC) is a weekly, structured B2B networking event hosted by the Rogers-Lowell Chamber of Commerce that empowers small businesses across Northwest Arkansas to forge meaningful relationships, exchange qualified referrals, and grow their customer base through consistent, high-value interactions. Meeting every Wednesday from 9:00–10:15 a.m. at Golden Corral in Rogers, CRC combines a friendly atmosphere with a clear agenda—ensuring attendees maximize their time and return on investment. By facilitating introductions, targeted networking, and accountability through referral tracking, CRC helps small enterprises—from realtors and contractors to financial advisors and restaurateurs—increase visibility, build credibility, and generate tangible leads week after week.
What Is Central Referral Connection?
Central Referral Connection is a free, weekly business-to-business networking and referral event that convenes local professionals in a structured, supportive setting.
Every Wednesday at Golden Corral (2605 W Pleasant Crossing Dr., Rogers), participants gather for coffee, light breakfast snacks, and 60-second introductions, followed by small-group or one-on-one meetings to deepen connections and exchange referrals.
The event’s clear format—arrive between 8:45–9:00 to mingle, deliver brief pitches, then engage in targeted networking—ensures busy entrepreneurs make the most of the 75-minute session without wasted time or aimless mingling
At Central Referral Connection (CRC), we believe in the power of connection. We foster meaningful relationships, encourage intentional networking, and strive to build a strong, supportive community where everyone has a voice. Together, we grow not just our businesses, but our impact. We're excited to see members actively engaged, collaborating, and celebrating each other's success.
Hailey Buttry - Central Referral Connection
A Structured Format That Delivers Results
CRC’s agenda includes:
Informal Meet & Greet (8:45–9:00 a.m.): Coffee and conversation loosen introductions.
60-Second Commercials: Each member shares their elevator pitch, ideal referral, and recent success—promoting clarity and memorability.
Targeted Networking: Small-group or one-on-one discussions let participants explore collaboration opportunities and exchange business cards or brochures.
Announcements & Door Prizes: Chamber staff highlight upcoming events, and door-prize drawings add excitement and incentive to attend weekly sessionsRogers-Lowell Chamber.
Benefits for Small Businesses
Consistent Lead Generation: Weekly attendance builds a reliable pipeline of warm leads from fellow CRC members who understand each other’s services and actively refer clients. “I have made many new contacts that have become good friends…if you have a business or personal need, you have CRC to help,” says Bill Shiohira of Berkshire Hathaway HomeServicesRogers-Lowell Chamber.
Enhanced Credibility: Regular visibility at CRC positions attendees as trusted experts—when peers need services outside their own expertise, they think of CRC members first.
Accountability & Follow-Through: CRC encourages tracking referrals sent and received, creating accountability and reinforcing referral behaviors among members.
Skill Development: The 60-second pitch hones concise communication, while the experience of weekly interactions sharpens networking skills and confidence.
Success Stories & Testimonials
Sebrina Turner, Arvest Bank: “CRC has not only increased my overall circle of business acquaintances, but I’ve built relationships forever...I look forward to building more relationships” through the group’s engaging formatRogers-Lowell Chamber.
Erica Vaughan, Courtyard by Marriott Fayetteville: “I started going in 2017 and have now been attending weekly since then. Through CRC, I have built many business and personal relationships. It’s my favorite networking event” thanks to its large, ever-changing crowd of professionalsRogers-Lowell Chamber.
Philip Knight, Bankers Capital Funding: “I have cultivated many new referral partners and friends and have received great quality leads and customers as a result of my involvement” at CRC’s weekly sessionsRogers-Lowell Chamber.
How to Join & Make the Most of CRC
RSVP & Show Up: CRC is free and open to any business. Simply register via the Chamber’s website and bring 30–50 business cards or brochures each week.
Craft a Clear Pitch: Prepare a concise, one-minute introduction that outlines your service, ideal client, and recent success story.
Engage Actively: After your pitch, move into meaningful conversations—ask questions, listen for referral opportunities, and exchange contact information.
Follow Up: Send quick “nice to meet you” emails or LinkedIn invitations after each session to solidify new connections.
Bring a Guest: Inviting a colleague or client not only expands your own network but also contributes to CRC’s growth and diversity.
By blending structure, consistency, and community support, Central Referral Connection offers small businesses in Northwest Arkansas a powerful forum for sustainable growth. Whether you’re looking to boost referrals, develop lasting partnerships, or enhance your professional skills, CRC provides the ideal environment—every Wednesday morning—to connect, collaborate, and achieve your business goals.
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